Warsaw, 8th October 2012


Two of the leading consulting companies in Poland, Horwath HTL and TPA Horwath, launched their annual guide for investors in the Polish Hotel market today. The guide, now in its third edition, is aimed at investors, owners, hotel companies and anyone with an interest in the world of hospitality and real estate in Poland.


The book gives an insightful analysis of the Polish hospitality market over the last few years as well a thorough assessment of what the coming 12 months is likely to hold. Additionally, the Guidebook contains comprehensive information about investment planning and the different stages of development.


According to the authors of the report, the last few years have seen a dynamic expansion of both national and international chain and branded hotels. In 2007, Polish chains numbered 100 hotels and 11 095 rooms, which increased to 139 hotels and almost 15 800 rooms in 2012. Leaders in this development push include DeSilva, Dobry Hotel, Zdrojowa Invest, Comfort Express, Focus and the Satoria Group. At the same time in 2007, international chain hotels had 100 hotels with 18 335 rooms, growing to 125 hotels and 21 845 rooms in 2012. The international brands that grew the most were Accor/Orbis, Best Western, Louvre Hotels Group, Hilton and IHG. Poland has huge potential in this area – currently, the indicator of chained hotels is around 13% of supply, whereas in many EU countries the indicator exceeds 30%, and in the USA it is about 70%. Polish hoteliers are planning further development, by management agreements and leasing of hotels that operate under brand names of international chain hotels (Vision Hotel Management is one, a member of Satoria Group).


Janusz Mitulski, Partner at Horwath HTL Poland and one of the authors of the Guidebook said, “The increasing number of chain hotels in the market leads to greater levels of professionalism in the industry, which in turn is a function of the management of hospitality facilities among various entities. The development of industry expertise, combined with a raised level of professional ability, increases stability in the business because experts are managing hotels. We have noticed an increased demand for hotel operators who will take the risk of operating activities from investors.


Janusz went on to say, “Advisors predict that in the coming season we can expect a slowdown in new investments, which is caused by higher requirements that banks set for investors who want to obtain financing.”

For additional information regarding the publication of Hotel Guidebook please contact Janusz Mitulski, Partner, Horwath HTL (jmitulski@horwathhtl.pl)


About Horwath HTL

Horwath HTL (Hotels Tourism and Leisure) is one of the world’s pre-eminent consulting specialists in the Hotel, tourism and leisure industries, providing unequalled experience and expertise for client projects around the world through a combination of detailed local knowledge and international understanding. Horwath HTL is currently the world’s largest consulting organisation specialised in hospitality, with 50 offices in 39 countries.

Horwath HTL is a member of Crowe Horwath International, a professional association of accounting and management consulting firms founded in New York in 1915. Crowe Horwath International is currently ranked among the top ten international professional service groups with offices in close to 586 cities in 108 countries.

If you have any questions, please contact James Chappell, Global Marketing Director at jchappell@horwathhtl.com or Janusz Mitulski at jmitulski@horwathhtl.com

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